We have just received word that Hawaiian Airlines will launch non-stop service between Honolulu’s International Airport and New York’s JFK Airport next June. While there is current non-stop service from Newark Liberty to Honolulu on United-Continental Holdings, this new service is a vote of confidence in the travel industry’s growth particularly to such a heavily tourism dependent state.
This is not just another airline starting a new route – here’s where the impact begins: The battered tourism industry in Hawaii will be receiving over 100,000 new seats annually. This translates into millions of dollars in tax revenue for Hawaii, and over $156 million in additional consumer spending (these figures courtesy of Mike McCartney, Hawaii Tourism Authority). And yes, New York will obviously gain from the new connection in terms of visitor spending, taxes, etc.
Now onto the best part – the brand! Hawaiian Airlines is in the midst of an aggressive fleet renewal which includes brand new wide-body Airbus A330 equipment (which will be featured on flights to/from JFK), new seating designed to increase legroom throughout, extensive on-demand seatback entertainment in all classes of service, and free hot meals for all passengers on these long-haul flights.
Ever heard the term “only in New York”? Well a new company has taken sightseeing in New York City to a whole new perspective! “The Ride” is a new moving attraction which allows the city to become a canvas while the passengers’ eyes soak the streets and timely placed performers.
Creators of The Ride took a Prevost touring motorcoach and transformed the interior to include long, theater-style seating rows facing toward the street. As the vehicle moves around notable NYC landmarks, passengers are immersed with high tech video, audio, and staged performances to make this an amazing moving attraction with quite the the passenger impact! The roof is even glass, allowing for uncompromised views of the moving skyline.
In years past, the travel & tourism industry has seen many new and successful attractions help to deliver new experiences. We have seen amphibious vehicles roams streets and waterways (think *quack quack*), and new speedboats providing a thrill to both Boston and New York Harbors. This new brand in tourism promises to allow the streets to tell the story along with a little help of technology.
Since 2008, nearly 20,000 daily seats have been eliminated from the greater New York City to Las Vegas air travel market. The Northeastern US also has a growing number of casinos popping up from Atlantic City to Southeastern Connecticut. As the economy begins to repair itself, Las Vegas has noticed that gamers are opting to stay local. Vegas needs a new and unique way to get their high profile casino gamblers back to the Nevada desert. Enter LV Air!
Yesterday it was reported that a new airline called LV Air intends to charter wide-body Boeing 767 aircraft to provide new passenger service between Las Vegas McCarron and New York’s JFK International Airport. The twist is that the brand’s aircraft are slated to have nightclub inspired mood lighting, club music played while boarding, flatbed seating for 18 passengers in it’s premium cabin, and onboard iPads available. Other features include holograms of celebrities providing the pre-flight safety announcements, meals catered from notable Las Vegas restaurants, and luggage transfer service direct from the aircraft to hotel room eliminating waits at the baggage claim carousel.
LV Air is talking to multiple casinos in Las Vegas to create partnerships for transportation of the casinos’ best “high rollers”. The agreements are said to include allowing those casinos to have first rights over seats to transport their clients. It is widely known that many casinos operate or lease private jets to transport their biggest players to the casinos. This concept would allow the casinos to provide a luxurious and unique air travel experience while avoiding the cost of leasing or operating their own jets.
Brilliant branding, multiple sales channels, and providing a unique experience from the big apple to the desert oasis is coming this year. Keep your eye out for developments at LV Air!