Going too far in travel advertising ? A micro-study…

To begin this piece, I must mention the recent ad campaign that Spirit Airlines launched over the use of the Anthony Weiner. If you have not seen it, go to http://www.foxnews.com/leisure/2011/06/08/spirit-airlines-spoofs-weiner-scandal-in-new-ad-1211051249/

What do you think? A very interesting angle used by Spirit. An airline that seems to be known for it’s media splashes (see $1.00 fares from LA to Vegas), Spirit Airlines has done it again. For a few years now, Spirit Airlines has built a reputation for pushing boundaries in advertising. But have they gone too far this time?

By branding themselves as an airline that uses current events to promote it’s services, Spirit reminds companies that targeting an event is risky business. While web traffic will definitely rise, it is influx of revenue that needs to be carefully calculated in advance. Keep one eye on the suggestive and entertaining ads to follow and think about if the buzz could lead you to purchasing travel related services.

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