LV Air’s Brilliant Branding for new Las Vegas to NYC service

Since 2008, nearly 20,000 daily seats have been eliminated from the greater New York City to Las Vegas air travel market. The Northeastern US also has a growing number of casinos popping up from Atlantic City to Southeastern Connecticut. As the economy begins to repair itself, Las Vegas has noticed that gamers are opting to stay local. Vegas needs a new and unique way to get their high profile casino gamblers back to the Nevada desert. Enter LV Air!

Yesterday it was reported that a new airline called LV Air intends to charter wide-body Boeing 767 aircraft to provide new passenger service between Las Vegas McCarron and New York’s JFK International Airport. The twist is that the brand’s aircraft are slated to have nightclub inspired mood lighting, club music played while boarding, flatbed seating for 18 passengers in it’s premium cabin, and onboard iPads available. Other features include holograms of celebrities providing the pre-flight safety announcements, meals catered from notable Las Vegas restaurants, and luggage transfer service direct from the aircraft to hotel room eliminating waits at the baggage claim carousel.

LV Air is talking to multiple casinos in Las Vegas to create partnerships for transportation of the casinos’ best “high rollers”. The agreements are said to include allowing those casinos to have first rights over seats to transport their clients. It is widely known that many casinos operate or lease private jets to transport their biggest players to the casinos. This concept would allow the casinos to provide a luxurious and unique air travel experience while avoiding the cost of leasing or operating their own jets.

Brilliant branding, multiple sales channels, and providing a unique experience from the big apple to the desert oasis is coming this year. Keep your eye out for developments at LV Air!

http://flylvairnow.com/about-us

4 responses to “LV Air’s Brilliant Branding for new Las Vegas to NYC service

  1. This is what the airline industry needs to do more of…..partnering with destination rather than just running routes. If there is a controlled demand, there will always be a following. Love it!!

  2. You got it, Mike! Back in the mid ’00’s – and ending in 2008 – there were a few all-business class airlines that were running flights to/from Europe and New York. That worked only until the economy tanked and people stopped flying for business. LV Air, however, is going after a specific market and offering multiple classes of service. So they can sell across a much wider demographic with different price points.

  3. Very good idea. I’d be willing to go to NYC just to take that airline out to Vegas. Totally agree with Mike, there must be a great opportunity to tie in with City Center, especially Aria and Cosmopolitan.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s